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2018 Classics Awards Finalists


The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

Elements Finalists

Elements Awards recognize outstanding individual components or tactics

Special Purpose Publications​

  • Fostering Improved Culture at Accumold with New Values & Engagement Booklet, Strother Communications Group
  • Going Granular With Big Insights, Exponent PR
  • Minnesota State Viewbook, Neuger Communications Group

Multimedia

  • Making a Punch in the Precision Tooling Industry, Strother Communications Group
  • Stay Wild – A Rallying Cry for America’s Last Great Mountain Town, Exponent PR
  • The Timberwolves Launch a #NewEra, Olson Engage

Annual Reports

  • The Future of Rural Communities Starts with You, Exponent PR
  • The Voice of Medicine, Minnesota Medical Association
  • Wilder Annual Report 2017, Neuger Communications Group

Influencer Outreach

  • Airport Gives Foodies a Taste of Minnesota with MSP Tasting Tour, Olson Engage
  • Edwards Serves Piece on Pi(e) Day, Carmichael Lynch Relate
  • Red Baron’s New Wingmom: the Baroness, Carmichael Lynch Relate

Newsletters

  • Insights Report Series: Using Knowledge to Battle Financial Uncertainty, Exponent PR
  • Operation: Newsletter, Weber Shandwick
  • Seeding Deeper Relationships With Local Crop Advisers, Exponent PR

Media Relations, Agency/Organization with < 25 Employees

  • Changing the Story for Children Battling Cancer, Lola Red
  • 3M: Becoming the BSI thought leader, Inprela Communications

Media Relations, Agency/Organization with > 25 Employees

  • Be The Match – Celebrating Robin Roberts 5th Marrow Transplant Anniversary, Padilla with Be The Match
  • Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition, Carmichael Lynch Relate
  • Living Acres: Preserving Monarch Butterflies, Padilla
  • Make America Bait Again: Turning the Participation Tide for Fishing and Boating, Exponent PR

Feature, Speech and Public Relations Writing

  • Bringing Urgency to Trauma, Weber Shandwick
  • Harnessing the Power of 40,000 for Moonshot 2022, Beehive Strategic Communication
  • Operation: Newsletter, Weber Shandwick

Digital Execution

  • Commodity Price Risk by Cargill Risk Management, Cargill
  • Operation: Newsletter, Weber Shandwick
  • Planting the Seed for Better Crop Health, Exponent PR

Brand Research and Insights

  • Construction Trades Educational Initiative Creates “Elevate Minnesota”, Olson Engage
  • Trending Topics: Collegis Education Research, Beehive Strategic Communication

Social Content Series, Agency/Organization with < 25 Employees

  • Creating Customers with IWCO Direct's Industry Leading Blog, Strother Communications Group
  • Fueling Greatness from Farm to Finish Line, Bellmont Partners

Social Content Series, Agency/Organization with > 25 Employees

  • Bringing Urgency to Trauma, Weber Shandwick
  • Planting the Seeds for New Social Content, Exponent PR
  • The Timberwolves Launch a #NewEra, Olson Engage

Social Media Promotion, Agency/Organization with < 25 Employees

  • Creating Customers with IWCO Direct's Industry Leading Blog, Strother Communications Group
  • YWCA Women's Tri Social Media Campaign, Neuger Communications Group

Social Media Promotion, Agency/Organization with > 25 Employees

  • Edwards Serves Piece on Pi(e) Day, Carmichael Lynch Relate
  • Garden of Life Cultivates #Organic and #Non-GMO Leadership Position, Carmichael Lynch Relate
  • Social Media: Financial Insights at the Tap of a (Like) Button, Exponent PR

Creative PR Tactics

  • Edwards Serves Piece on Pi(e) Day, Carmichael Lynch Relate
  • Engaging Young Journalists to Advance Health Equity, Padilla
  • Minnesota Wild Turns Pond Water into Hockey Gold, ICF Olson

 

Programs Finalists

Programs awards honor the best overall public relations campaigns 

Community Relations, Agency/Organization with < 25 Employees

  • Bringing Minnesota’s Fire Community Together, Bellmont Partners

Community Relations, Agency/Organization with > 25 Employees

  • Cenex Helps Communities Swing for the Fences, Exponent PR
  • Making Friends on the Playground, Padilla
  • Stacy’s Helps Women Rise into Leadership Roles in Kitchens Across America, Carmichael Lynch Relate

Institutional Programs, Agency/Organization with > 25 Employees

  • Engaging Young Journalists to Advance Health Equity, Padilla
  • Living Acres: Preserving Monarch Butterflies, Padilla
  • Operation: Newsletter, Weber Shandwick

Special Events/Observances (Less Than Seven Days), Agency/Organization with < 25 Employees

  • Getting “Up Close” with the 2017 Artability Art Show & Sale, Bellmont Partners

Special Events/Observances (Less Than Seven Days), Agency/Organization with > 25 Employees

  • Garden of Life Cultivates #Organic and #Non-GMO Leadership Position, Carmichael Lynch Relate
  • Sun Country Airlines Hometown Lakes Project, Carmichael Lynch Relate
  • Schwan’s Company Feast on the Field, Carmichael Lynch Relate

Special Events/Observances (More Than Seven Days)

  • Arla’s 12 Days of Grilled Cheese, Carmichael Lynch Relate
  • Minnesota Wild Turns Pond Water into Hockey Gold, ICF Olson
  • Moonshot 2022: Uniting 40,000 through one common purpose, Beehive Strategic Communication

Public Services

  • Angie's BOOMCHICKAPOP Empowers Women with POP of POSITIVITY Tour, Kohnstamm Communications
  • Engaging Young Journalists to Advance Health Equity, Padilla
  • Fill Your Table, Then Fill Another, Bellmont Partners

Marketing Services, Agency/Organization with < 25 Employees

  • Empowering Energy Education with Unified Branding & Messaging, Strother Communications Group

Marketing Services, Agency/Organization with > 25 Employees

  • Evereve Turns #DressLikeAMom Into The Ultimate Compliment, Carmichael Lynch Relate
  • The 40-Year Neighborhood Watch: Omega Property Management with Rocket55, Rocket55

Marketing Products, Agency/Organization with < 25 Employees

  • Angie’s BOOMCHICKAPOP Empowers Women with POP of POSITIVITY Tour, Kohnstamm Communications
  • Beech-Nut Keeps it Real with Moms and Babies – One “Mom-versation” at a Time, Kohnstamm Communications
  • Capturing the magic of tech, coding and the movies, Lola Red

Marketing Products, Agency/Organization with > 25 Employees

  • Garden of Life Cultivates #Organic and #Non-GMO Leadership Position, Carmichael Lynch Relate
  • Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition, Carmichael Lynch Relate
  • Getting Hyper-Connected: WinField United Localized PR Campaign, Exponent PR

Crisis/Issues Management

  • Medtronic Weathers the Storm and Returns to Full Operations in Puerto Rico, Medtronic

Reputation/Brand Management

  • Everyday Life. Powered Locally., Exponent PR
  • Farm Credit Mid-America: Adapting to Thrive in 21st-Century Agriculture, Exponent PR
  • Kicking Engagement into High Gear, Exponent PR

Internal Communications

  • Medtronic Puts 5,000 Puerto Rican Employees First in Wake of Hurricane Maria, Medtronic
  • Operation: Newsletter, Weber Shandwick
  • Sleep Well, Be Well, Beehive Strategic Communication

International/Multicultural Public Relations

  • Engaging Young Journalists to Advance Health Equity, Padilla
  • Honeywell Goes Live to Drive Demand Worldwide, Weber Shandwick

Integrated Programs, B2B Products

  • Educating Horse Owners on Topline Health, Padilla
  • Feeding the World – It Starts With an Acre, Exponent PR
  • Honeywell Goes Live to Drive Demand Worldwide, Weber Shandwick

Integrated Programs, B2B Services

  • Farm Credit Mid-America: Adapting to Thrive in 21st-Century Agriculture, Exponent PR
  • Living Acres: Preserving Monarch Butterflies, Padilla

Integrated Programs, Consumer Products

  • Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition, Carmichael Lynch Relate
  • Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Pop Culture Map, Carmichael Lynch Relate
  • Minnesota Wild Turns Pond Water into Hockey Gold, ICF Olson

Integrated Programs, Consumer Services

  • Boot Stomping. Powered Locally.™, Exponent PR
  • Everyone’s Path is Different. They All Can Lead to RBC, RBC Wealth Management
  • Wading Into Uncharted Waters, Exponent PR

Integrated Programs, Government / Non-Profit

  • Fueling Greatness from Farm to Finish Line, Bellmont Partners
  • Make America Bait Again: Turning the Participation Tide for Fishing and Boating, Exponent PR
  • Winning the Awareness Battle for Soldier Protection, Padilla

Integrated Programs, Health Care

  • Blue Cross and Blue Shield of Minnesota - Reverse It Prediabetes Awareness Campaign, Padilla

Integrated Programs, Technology

  • First National Bank Mobile Banking, Neuger Communications Group
  • Honeywell Goes Live to Drive Demand Worldwide, Weber Shandwick