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2019 Minnesota PRSA Classics Finalists


Elements

Special Purpose Publications

  • Attracting New Vibrancy to the Minneapolis Club: Strother Communications Group
  • Carleton Parent Appeal: Neuger Communications Group
     

Multimedia

  • A Call for Freedom Gives Voice to Tourists and Locals Alike: Exponent PR
  • Creating Extraordinary Experiences at the Minneapolis Club: Strother Communications Group
  • Shattering the “Bass Ceiling”: Moving an Industry to Get Moms Hooked on Fishing: Exponent PR


Annual Reports

  • Focus on Fundamentals: Padilla


Influencer Outreach

  • Chad Greenway Captains Super Bowl Crew52: Weber Shandwick
  • Red Baron Solves Summer Mealtime Chaos: Carmichael Lynch Relate
  • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese: Carmichael Lynch Relate


Newsletters

  • C Magazine: Farmer-Owned, Farmer-Powered: Exponent PR
  • Expertise E-Newsletter: Providing Personalized Insights to Agronomic Advisors: Exponent PR
  • Operation: Newsletter: Weber Shandwick


Media Relations: Budget Greater Than $10,000

  • Art.com App Innovation Launch: Carmichael Lynch Relate
  • Making an Impact in Concussion Technology: Carmichael Lynch Relate
  • Red Baron Solves Summer Mealtime Chaos: Carmichael Lynch Relate
  • Shattering the “Bass Ceiling”: Moving an Industry to Get Moms Hooked on Fishing: Exponent PR


Media Relations: Budget Less Than $10,000

  • Belize Offers Minnesotans a Tropical Escape from the Deep Freeze: ICF Next
  • Spreading the Word About Minneapolis’ Hidden Culinary Gem: Strother Communications Group
  • Introducing Osborn370 as the Twin Cities Startup Hub: Osborn370 with Davis Communications


Feature, Speech and Public Relations Writing

  • Feeding Knowledge at the Veterinary Office: Exponent PR
  • Operation: Newsletter: Weber Shandwick
  • Testimony Turns the Tide: Padilla


Digital Execution

  • Operation: Newsletter: Weber Shandwick
  • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese: Carmichael Lynch Relate
  • We're Here for Life: Padilla


Brand Research and Insights

  • Conoco Social Gets Consumers to Choose Go: Carmichael Lynch Relate
  • Red Baron Solves Summer Mealtime Chaos: Carmichael Lynch Relate
  • STEAM Powered Education using Learn It By Art: Strother Communications Group


Social Content Series: Budget Greater than $10,000

  • Conoco Social Gets Consumers to Choose Go: Carmichael Lynch Relate
  • Growing On-Farm Production With Data-Driven Insights: Exponent PR
  • Niche Wellness and Nutrition Brand Taps Into Trends, Becoming Key Player in CPG Industry: Carmichael Lynch Relate


Social Content Series: Budget Less than $10,000

  • Rosedale Center Social Revamp: Lola Red


Social Media Promotion: Budget Greater than $10,000

  • Garden of Life grabs “attention” for cleaner vitamins and supplements: Carmichael Lynch Relate
  • Helzberg Diamonds Breaks the Rules of Engagement: Carmichael Lynch Relate
  • The Food Effect: Sparking a Cultural Conversation: Exponent PR


Social Media Promotion: Budget Less than $10,000

  • Belize Offers Minnesotans a Tropical Escape from the Deep Freeze: ICF Next
  • Meals on Wheels Super Bowl Campaign: Metro Meals on Wheels
  • Super Snack Challenge: bringing healthy eating to Super Bowl snacking: Weber Shandwick


Creative PR Tactics

  • Belize Launches the World’s First Nationwide Game of Hide-and-Seek: ICF Next
  • Hormel Foods 52-Ingredient Sandwich at Super Bowl 52: Hormel Foods
  • The Battle for a More Diverse Ad/PR Industry: CLAgency


Content Marketing: B2B

  • From Coffee Shop to Combine Cab: Meeting Farmers Where They Are: Exponent PR
  • Operation: Newsletter: Weber Shandwick
  • Teaching Chefs to Go Whole Hog for Prosciutto di Parma: Padilla


Content Marketing: Consumer

  • Conoco Social Gets Consumers to Choose Go: Carmichael Lynch Relate

 

Programs

Community Relations

  • Art.com Art Means More: Carmichael Lynch Relate
  • The Battle for a More Diverse Ad/PR Industry: CLAgency
  • There's more to the story: Alexander Hamilton and the Central Bank: Federal Reserve Bank of Minneapolis


Special Events/Observances (Less Than Seven Days): Budget Greater Than $10,000

  • Edwards Dessert Kitchen: The First-Ever Dessert-Only Destination in Minneapolis: Carmichael Lynch Relate
  • Insights Conference: The Business of Change in Agriculture: Exponent PR
  • MEDA’S Million Dollar Challenge: Padilla


Special Events/Observances (Less Than Seven Days): Budget Less Than $10,000

  • Da Vinci Fest 2019: Yellow Finch Communications
  • Small Helps All 2018: Pineapple RM


Special Events/Observances (More Than Seven Days): Budget Greater Than $10,000

  • good2grow – The Good-For-You David Takes on Atlanta’s Dominating Goliath: Kohnstamm Communications
  • Schwan’s Company Scores Locally During Super Bowl 52: Carmichael Lynch Relate
  • Warm Vibes. Powered Locally.: Exponent PR


Public Services

  • Students’ Stories Shed Light on Health Inequities: Padilla
  • Super Bowl LII: 52 Weeks of Giving: Weber Shandwick


Marketing Services: Consumer

  • KAYAK Helps U.S. Soccer Fans Find A New Fandom: Carmichael Lynch Relate


Marketing Products: B2B

  • An Honest Approach to Provide Insights-Based Engagement: Exponent PR
  • Becoming a Leader in STEAM Education: Strother Communications Group
  • Teaching Chefs to Go Whole Hog for Prosciutto di Parma: Padilla


Marketing Products: Consumer

  • Edwards Desserts Celebrates Brand Fan Love: Carmichael Lynch Relate
  • Helzberg Diamonds Breaks the Rules of Engagement: Carmichael Lynch Relate
  • Sphero BOLT Launch: Lola Red


Crisis/Issues Management

  • Navigating the Waters: Padilla


Reputation/Brand Management and Institutional Programs

  • Beech-Nut Moms: Building Brand Reputation Through Real Food, Real Lives & Real Experiences: Kohnstamm Communications
  • From Butter Company to Future Forward Innovator: The Food Effect on Land O’Lakes: Exponent PR
  • Operation: Newsletter: Weber Shandwick


Internal Communications

  • Best Buy Launches A New Shade of Blue: Best Buy
  • Creating an Engaging Corporate Culture at Accumold: Strother Communications Group
  • Operation: Newsletter: Weber Shandwick


International/Multicultural Public Relations

  • KAYAK Helps U.S. Soccer Fans Find A New Fandom: Carmichael Lynch Relate
  • Students’ Stories Shed Light on Health Inequities: Padilla


Integrated Programs: B2B Products

  • Sparking Confidence in a Spinoff: Padilla
  • Teaching Chefs to Go Whole Hog for Prosciutto di Parma: Padilla


Integrated Programs: Consumer Products

  • DecoPac + NFL Integrated Program: Lola Red
  • DIY Influencers Reach for the Ceiling: Padilla
  • Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese: Carmichael Lynch Relate


Integrated Programs: Government / Non-Profit

  • Health Equity in Minnesota: Make It Your Business: Padilla
  • Shattering the “Bass Ceiling”: Moving an Industry to Get Moms Hooked on Fishing: Exponent PR
  • The Battle for a More Diverse Ad/PR Industry: CLAgency


Integrated Programs: Health Care

  • Introducing Diabetes Patients to a New Norm: Padilla
  • Seniors, Listen to Your Heart: Exponent PR
  • We're Here for Life: Padilla


Integrated Programs: Technology

  • Making an Impact in Concussion Technology: Carmichael Lynch Relate