[Skip to Content]

 

2021 Minnesota PRSA Classics Finalists

Classics Awards Virtual Event - April 29, 2021

 


Elements

Special Purpose Publications

  • Success Through Partnership; MDVA Annual Report: SnowGlobe Public Relations
  • Connecting Boehringer Ingelheim with Today’s Dairy Cattle Caretakers: broadhead
  • Growing With Purpose: Exponent PR

Social Content Series

  • Minneapolis: We Need Us!: Carmichael Lynch Relate
  • Engaging New Donors in the Fight Against Child Hunger: broadhead
  • Social Media Push Leads to 'COVID Bump': Patterson Companies, Inc.

Social Media Promotion 

  • Introducing Modern Formica to Homeowners with Yellow Brick Home: Carmichael Lynch Relate
  • The Mosaic Company Targets Next Gen Farmers in the Field and on their Phones: broadhead
  • Reframing the Backyard as an Extension of the Home: Exponent PR

Creative PR Tactics

  • PEBBLES™ Cereal Inspires Creativity with “Daily Yabba Dabba DOO!” Video: Carmichael Lynch Relate
  • Enhancing the good2grow Experience During COVID-19: broadhead

Content Marketing

  • Shining a Spotlight on Industrial Cybersecurity: Rockwell Automation with Padilla: Padilla
  • WinField United Offers Actionable Insights Amid Market Uncertainty: Exponent PR
  • Spotlighting Research with Xplore Innovation Spotlight: Weber Shandwick

Multimedia

  • Spreading Hope and Butter With The Help of Farmers: Exponent PR
  • FOX 9 and MPR's Shine On MN, A Star-Studded Evening of Giving 2020: Tunheim
  • Inspiring Americans to Leave Pandemic Stress in Their Wake: Exponent PR

Influencer Engagement to Expand Awareness

  • America Runs on Post Dunkin’ Cereals: Carmichael Lynch Relate
  • Mealtime Solutions for Busy Families: Exponent PR
  • Influencers BOUst New Caribou Coffee Beverage: Carmichael Lynch Relate

Newsletters

  • Working Together with Purpose: Exponent PR
  • Rallying Support for Hunger Relief: Bellmont Partners

Media Relations – Budget Greater Than $20,000

  • America Runs on Post Dunkin’ Cereals: Carmichael Lynch Relate
  • Inspiring Americans to Leave Pandemic Stress in Their Wake: Exponent PR
  • Digi-Key Electronics Expands Media Footprint to Drive Sales in Europe: Bellmont Partners

Media Relations – Budget Less Than $20,000

  • COVID-19 isn’t taking a holiday: Carmichael Lynch Relate
  • Explore Minnesota Virtual Desksides Elements: Bellmont Partners
  • Going Viral in the Fight Against Child Hunger Elements: broadhead

Feature, Speech and Public Relations Writing

  • A Healthy Exchange of Ideas About Pet Nutrition: Exponent PR
  • From Gate to Plate: Improve Animal Welfare and Consumer Confidence by Preventing Cattle Injection-Site Lesions: broadhead
  • Spotlighting Research with Xplore Innovation Spotlight: Weber Shandwick

Digital Execution

  • BVDVTracker.com Arms the Cattle Industry in its Fight to Eradicate a Growing Threat: broadhead
  • Modernizing the User Experience for Riggs Cat: Neuger

Brand Research and Insights

  • Understanding Recycling and Composting in the City of Northfield: Neuger

 

Programs

Community Relations

  • Statewide Volunteer Mask-Making Initiative: Padilla
  • Meet Minneapolis says We Need Us!: Carmichael Lynch Relate
  • Formica Corporation Inspires the Next Generation of Designers: Carmichael Lynch Relate

Virtual Events – Budget Greater Than $5,000

  • St. Paul to Djibouti; Serving Our Troops Virtual Steak Dinner: SnowGlobe Public Relations
  • The Grass is Greener on the Other Side: Hosting Virtual Events for Landscapers: Exponent PR
  • Animal Humane Society's Virtual Walk for Animals: Animal Humane Society

Virtual Events – Budget Less Than $5,000

  • The Great Minnesota Outdoor Get Together (Virtual State Fair): Minnesota Department of Natural Resources

Public Services

  • COVID-19 isn’t taking a holiday: Carmichael Lynch Relate
  • Bringing Air Quality Education to Online Learners: Weber Shandwick
  • St. Paul to Djibouti; Serving Our Troops Virtual Steak Dinner: SnowGlobe Public Relations

Marketing Products – B2B

  • Sounds Like Magic, Works Like Science – Launching SOURCE: Padilla
  • Building up Market Share with Ziegler CAT: Neuger
  • WinField United Helps Farmers Take Control in 2020: Exponent PR

Marketing Products – Consumer

  • America Runs on Post Dunkin’ Cereals: Carmichael Lynch Relate
  • Finding Something to Look Forward to During the Pandemic: Padilla
  • SOS! Moms Need a Break…Fast: Carmichael Lynch Relate

Reputation/Brand Management and Institutional Programs

  • Formica Corporation Inspires the Next Generation of Designers: Carmichael Lynch Relate
  • Responsibly Wild: Exponent PR
  • Inspiring Americans to Leave Pandemic Stress in Their Wake: Exponent PR

Internal Communications

  • The American Academy of Neurology: a brainy internal comms program: American Academy of Neurology
  • Creating a Transformational Culture: Beehive Strategic Communication
  • Keeping our team members safe and informed through COVID-19: Hormel Foods

Diversity, Equity & Inclusion

  • Shedding Light on Health Disparities in Minnesota: Padilla
  • Little Free Library Promotes Equity and Inclusion Through the Read in Color Program: Exponent PR

Integrated Programs – B2B Products

  • The Mosaic Company connects Crop Nutrition to the human side of farming: broadhead

Integrated Programs – Consumer Products & Services

  • SOS! Moms Need a Break…Fast: Carmichael Lynch Relate
  • Butter Together: Closing the Farmer-Consumer Gap: Exponent PR
  • Marking Life’s Milestones with School Pictures: Weber Shandwick

Integrated Programs – Government/Non-Profit

  • Meth. We’re On It: Uniting South Dakota Communities Against Meth Use: broadhead
  • The LBSA "New Perspectives. New Hope." Campaign: Neuger
  • Inspiring Americans to Leave Pandemic Stress in Their Wake: Exponent PR

 

Student Classics

News/Feature Writing

  • GEER Grant Offers Support and Opportunities for Students: McKenna Fury at Mankato State University

PR Campaigns

  • Branching Out With Our Growth Project: Anna Rose at Augustana University

Personal Branding/Portfolio

  • Professional Portfolio: Amber Chrischilles at Minnesota State University
  • STEEPED: Callin Naddy at Augustana University

Digital Projects: 

  • SDWearsMasks: Arden Koenecke at Augustana University
  • Purrniture: Emma Gabbert at the Emma G. Agency
  • Study on the portrayal and representation of diversity among Minnesota colleges: Amber Chrischilles at Minnesota State University
  • Music Festival Digital Media Design: McKenna Fury at Minnesota State University