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47th Classics Awards Winners (2025)
The Minnesota PRSA Classics awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.
On April 24, 2025, 21 awards were presented at the Metropolitan Ballroom & Clubroom in Golden Valley, MN to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year.
The winners for the 2025 Minnesota PRSA Classics Awards are:
Best of Show
Insomnia Cookies Broke Up With Your Partner So You Didn’t Have To (Carmichael Lynch Relate)
Elements Winners
Elements Awards recognize outstanding individual components or tactics
Feature, Speech and Public Relations Writing: Reclaiming Alfalfa’s Crown and Enhancing Public Perception (Curious Plot)
Influencer Engagement to Expand Awareness: Trusted Voices: Elevating Livestock Nutrition with the Purina Brand Advocate Campaign (Curious Plot)
Multimedia: Making Change Happen: Solving for Health Equity (Carmichael Lynch Relate)
Social Media Promotion: Treasure Cave's Recipe for Brand and Category Love (Carmichael Lynch Relate)
Special Purpose Publications: Leading the Charge: Purina Animal Nutrition Unveils Beef-on-Dairy Industry Report (Curious Plot)
Creative PR Tactics - Less Than 10 employees: Black Friday at Mall of America: The Destination for Celebration (Mall of America)
Creative PR Tactics - More Than 10 employees: Removing Barriers: A Unique Pathway to Business Capital (MRPP & Associates Communications)
Media Relations - Budget Greater Than $20,000: Designing a Home as Smart as it is Stunning with Marvin Connected Home (Marvin)
Media Relations - Budget Less Than $20,000: Insomnia Cookies Broke Up With Your Partner So You Didn’t Have To (Carmichael Lynch Relate)
Brand Research and Insights: Westonka Public Schools: Researching a Brand Environment (Neuger)
Social Content Series: A Slicey, Spicy Launch with Montchevre (Carmichael Lynch Relate)
Programs Winners
Programs awards honor the best overall public relations campaigns
Community Relations: Mobilizing Change: Minnesota Youths Reimagine "Racism as a Public Health Crisis" through Art (Padilla)
Marketing Products - Consumer: Insomnia Cookies Broke Up With Your Partner So You Didn’t Have To (Carmichael Lynch Relate)
Reputation/Brand Management and Institutional Programs: Westonka Public Schools: The Ideal Blend (Neuger)
Internal Communications: Top Things to Know – the All-Company Newsletter for Sunrise Banks (Sunrise Banks)
Diversity, Equity & Inclusion: Empowering Youth Voices to Transform Racial Health Narratives (Padilla)
Integrated Programs - B2B Products: Sustainable Aviation Fuel Takes Off (Padilla)
Integrated Programs - Consumer Products & Services: Net Zero Banking: Your Path to Net Zero Starts Here (Sunrise Banks)
Integrated Programs - Government / Non-Profit: Trash or Cash-Hennepin County Weighs the Cost of Wasted Food (Padilla)
Integrated Programs - Technology, Science & Innovation: Sky-High Sales National Jerky Day 2024 (Padilla)