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The Minnesota PRSA Classics awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.
On April 29, 2021, more than 30 awards were presented virtually to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year.
Due to the health pandemic in 2021, we were unable to host the show live and instead offered the event virtually. Watch the recording of the event here.
Best of Show
Formica Corporation Inspires the Next Generation of Designers: Carmichael Lynch Relate
Elements Winners
Elements Awards recognize outstanding individual components or tactics
Special Purpose Publications: Success Through Partnership; MDVA Annual Report: SnowGlobe Public Relations
Social Content Series: Minneapolis: We Need Us!: Carmichael Lynch Relate
Social Media Promotion: Introducing Modern Formica to Homeowners with Yellow Brick Home: Carmichael Lynch Relate
Creative PR Tactics: PEBBLES™ Cereal Inspires Creativity with “Daily Yabba Dabba DOO!” Video: Carmichael Lynch Relate
Content Marketing: Shining a Spotlight on Industrial Cybersecurity: Rockwell Automation with Padilla: Padilla
Multimedia: Spreading Hope and Butter With The Help of Farmers: Exponent PR
Influencer Engagement to Expand Awareness: America Runs on Post Dunkin’ Cereals: Carmichael Lynch Relate
Newsletters: Working Together with Purpose: Exponent PR
Media Relations – Budget Greater Than $20,000: America Runs on Post Dunkin’ Cereals: Carmichael Lynch Relate
Media Relations – Budget Less Than $20,000: COVID-19 isn’t taking a holiday: Carmichael Lynch Relate
Feature, Speech and Public Relations Writing: A Healthy Exchange of Ideas About Pet Nutrition: Exponent PR
Digital Execution: BVDVTracker.com Arms the Cattle Industry in its Fight to Eradicate a Growing Threat: broadhead
Brand Research and Insights: Understanding Recycling and Composting in the City of Northfield: Neuger
Programs
Programs awards honor the best overall public relations campaigns
Community Relations: Statewide Volunteer Mask-Making Initiative: Blue Cross and Blue Shield of Minnesota
Virtual Events – Budget Greater Than $5,000: St. Paul to Djibouti; Serving Our Troops Virtual Steak Dinner: SnowGlobe Public Relations
Virtual Events – Budget Less Than $5,000: The Great Minnesota Outdoor Get Together (Virtual State Fair): Minnesota Department of Natural Resources
Public Services: COVID-19 isn’t taking a holiday: Carmichael Lynch Relate
Marketing Products – B2B: Sounds Like Magic, Works Like Science – Launching SOURCE: Padilla
Marketing Products – Consumer: America Runs on Post Dunkin’ Cereals: Carmichael Lynch Relate
Reputation/Brand Management and Institutional Programs: Formica Corporation Inspires the Next Generation of Designers: Carmichael Lynch Relate
Internal Communications: The American Academy of Neurology: a brainy internal comms program: American Academy of Neurology
Diversity, Equity & Inclusion: Shedding Light on Health Disparities in Minnesota: Padilla
Integrated Programs – B2B Products: The Mosaic Company connects Crop Nutrition to the human side of farming: broadhead
Integrated Programs – Consumer Products & Services: SOS! Moms Need a Break…Fast: Carmichael Lynch Relate
Integrated Programs – Government/Non-Profit: Meth. We’re On It: Uniting South Dakota Communities Against Meth Use: broadhead
Student Classics
News/Feature Writing: GEER Grant Offers Support and Opportunities for Students: McKenna Fury at Mankato State University
PR Campaigns: Branching Out With Our Growth Project: Anna Rose at Augustana University
Personal Branding/Portfolio: Professional Portfolio: Amber Chrischilles at Minnesota State University
Digital Projects: Study on the portrayal and representation of diversity among Minnesota colleges: Amber Chrischilles at Minnesota State University