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The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

On June 25, 2020, more than 35 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving  Classics Best of Show award was Padilla for its International/Multicultural Public Relations, "Students’ Lives Shed Light on Health Inequalities." The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

Due to the health pandemic in 2020, we were unable to host the show live and instead offered the event virtually. Watch the recording of the event here.

Best of Show

Students’ Stories Shed Light on Health Inequalities


Elements Winners

Elements Awards recognize outstanding individual components or tactics

  • Special Purpose Publication Insight to Action: Driving Pork Demand with Actionable Insights, Weber Shandwick
  • Social Content Series Stepping Up to the Competition, Exponent PR
  • Social Media Productions: Budget Greater than $10,000 Tag Responsibility, Keep Jackson Hole Wild, Exponent PR
  • Creative PR Tactics Hitched at Helzberg, Carmichael Lynch Relate
  • Content Marketing  Insight to Action: Driving Pork Demand with Actionable Insights, Weber Shandwick
  • Multimedia Operation: Newsletter, Weber Shandwick
  • Annual Reports CHS Annual Report: Focused, Exponent PR
  • Influencer Outreach Harnessing the Power of Lawnfluencers, Exponent PR
  • Newsletters Insight to Action: Driving Pork Demand with Actionable Insights, Weber Shandwick 
  • Media Relations: Budget Greater Than $20,000 Igniting fan love for Post Hostess Twinkies Cereal,  Carmichael Lynch Relate
  • Media Relations: Budget Less Than $20,000 Celebrating National Animal Shelter Week, Animal Humane Society
  • Feature, Speech, and Public Relations Writing Spotlighting Research with Xplore Innovation Spotlight, Weber Shandwick
  • Digital Execution Creating Community Through Conversations, Weber Shandwick
  • Brand Research and Insights Insight to Action: Driving Pork Demand with Actionable Insights: from Weber Shandwick 

Programs Winners

Programs awards honor the best overall public relations campaigns 

  • Community Relations Hometown Pride. Powered Locally. Exponent PR
  • Special Events/Observances (Less Than Seven Days): Budget Greater Than $20,000 Timing is Everything: Making Meda’s Million Dollar Challenge More Eventful, Padilla
  • Special Events/Observances (Less Than Seven Days): Budget Less Than $20,000 National Animal Shelter Week, Animal Humane Society
  • Special Events/Observances (More Than Seven Days) Hitched at Helzberg, Carmichael Lynch Relate
  • Public Services Proof Points: Affecting Change for Healthier Pregnancies, Exponent PR
  • Marketing Products: B2B Insight to Action: Driving Pork Demand with Actionable Insights, Weber Shandwick 
  • Marketing Products: Consumer Igniting fan love for Post Hostess Twinkies Cereal, Carmichael Lynch Relate 
  • Reputation/Brand Management and Institutional Programs Beech-Nut Moms Unlock the Power of Advocacy to Build Personal Brand Relationships, broadhead
  • Internal Communications Hitched at Helzberg, Carmichael Lynch Relate
  • International/Multicultural Public Relations Students’ Stories Shed Light on Health Inequities, Padilla 
  • Integrated Programs: Consumer Products Life is Butter in Vermont: The National Launch of Vermont Creamery Cultured Butter,Exponent PR
  • Integrated Programs: Consumer Services Hitched at Helzberg, Carmichael Lynch Relate
  • Integrated Programs: B2B Products The Copernicus Project: The Future of Food Takes Center Stage at SXSW, Exponent PR
  •  Integrated Programs: Health Care The 16 Vaccine Educational Initiative, Padilla 
  •  Integrated Programs: Government/Non-Profit A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives, FoodMinds, a division of Padilla

Thank you to our 2020 Minnesota PRSA Classics Sponsors!