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The Minnesota PRSA Classics awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.
On May 12, 2022, 15 awards were presented at International Market Square in Minneapolis, MN to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year.
The winners for the 2022 MN PRSA Classics Awards are:
Best of Show
Igniting H&R Block Associate Advocacy for Spruce: from Carmichael Lynch Relate
Elements Winners
Elements Awards recognize outstanding individual components or tactics
Media Relations > Budget Greater Than $20,000: The Great Grape-Nuts Shortage of 2021 From Carmichael Lynch Relate & PEBBLES™ Throws Year-Long 50th Birthday Celebration From Carmichael Lynch Relate
Media Relations > Budget Less Than $20,000: Museum of Failure Achieves Success from SnowGlobe Public Relations
Social Media Promotion: Making a $2,100 Difference X 3 from Village Bank
Social Content Series: #STRONG21 Takes on Social Media from Village Bank
Creative PR Tactics > More Than 10 employees: The Great Grape-Nuts Shortage of 2021 From Carmichael Lynch Relate
Programs Winners
Programs awards honor the best overall public relations campaigns
Community Relations: COVID-19 Mobile Vaccine Bus Initiative from Padilla
Public Services: Shedding Light on Racism as a Public Health Crisis in Minnesota from Padilla with Blue Cross and Blue Shield of Minnesota.
Marketing Products > B2B: Redefining Foliar Disease Control: Xyway Brand Fungicides From Curious Plot
Marketing Products > Consumer: Blue Cross Talks Life, Health and Medicare Amid COVID-19 from Padilla
Reputation/Brand Management and Institutional Programs: AllianceRx Walgreens Prime Blog Launch from AllianceRx Walgreens Prime
Diversity Equity & Inclusion: Disrupting the Narrative on Racial & Health Equity from Padilla with Blue Cross and Blue Shield of Minnesota
Virtual Events – Budget Greater Than $5,000: Igniting H&R Block Associate Advocacy for Spruce From Carmichael Lynch Relate
Integrated Programs > B2B Products: Gearing Up for Electric Vehicle Production from Padilla
Integrated Programs > Government/Non-profit: Pitch In for the Kitchen From Bellmont Partners
Internal Communications: Igniting H&R Block Associate Advocacy for Spruce From Carmichael Lynch Relate
Integrated Programs – Consumer Products & Service: Bush’s® Partners with Josh Groban to Give Beans Their Rightful Musical due From Carmichael Lynch Relate
Student Classics
PR Campaigns: Boys and Girls Club Winter Carnival from Rachel Copper at Augustana University
Personal Branding/Portfolio: Morgan Prokosch’s Portfolio from Morgan Prokosch at St. Mary’s University of Minnesota