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The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

More than 40 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving  Classics Best of Show award was Kohnstamm Communications with Beech-Nut  for its Reputation/Brand Management and Institutional Program, "Beech-Nut Moms: Building Brand Reputation Through Real Food, Real Lives & Real Experiences." The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

 

Best of Show

Beech-Nut Moms: Building Brand Reputation Through Real Food, Real Lives & Real Experiences

Kohnstamm Communications with Beech-Nut

 

Elements Winners

Elements Awards recognize outstanding individual components or tactics

  • Special Purpose Publication Attracting New Vibrancy to the Minneapolis Club, Strother Communications Group with The Minneapolis Club
     
  • Multimedia A Call for Freedom Gives Voice to Tourists and Locals Alike, Exponent PR with Jackson Hole Travel and Tourism Board
     
  • Annual Reports Focus on Fundamentals, Padilla with AgriBank
     
  • Influencer Outreach Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese, Carmichael Lynch Relate with Arla Foods
     
  • Newsletters Expertise E-Newsletter: Providing Personalized Insights to Agronomic Advisors, Exponent PR with WinField United
     
  • Media Relations: Budget Greater Than $10,000 Art.com App Innovation Launch, Carmichael Lynch Relate with Art.com
     
  • Media Relations: Budget Less Than $10,000 Spreading the Word About Minneapolis’ Hidden Culinary Gem, Strother Communications Group with The Minneapolis Club
     
  • Feature, Speech and Public Relations Writing Operation: Newsletter, Weber Shandwick with American College of Surgeons
     
  • Digital Execution We're Here for Life, Padilla with Hennepin Healthcare
     
  • Brand Research and Insights Red Baron Solves Summer Mealtime Chaos, Carmichael Lynch Relate with Red Baron, Schwan's Company
     
  • Social Content Series: Budget Greater Than $10,000 Conoco Social Gets Consumers to Choose Go, Carmichael Lynch Relate with Conoco
     
  • Social Content Series: Budget Less Than $10,000 Rosedale Center Social Revamp, Lola Red with Rosedale Center
     
  • Social Media Promotion: Budget Greater Than $10,000 The Food Effect: Sparking a Cultural Conversation, Exponent PR with Land O' Lakes
     
  • Social Media Promotion: Budget Less Than $10,000 Belize Offers Minnesotans a Tropical Escape from the Deep Freeze, ICF Next with Belize Tourism Board
     
  • Creative PR Tactics Hormel Foods 52-Ingredient Sandwich at Super Bowl 52, Hormel Foods
     
  • Content Marketing: B2B Operation: Newsletter, Weber Shandwick with American College of Surgeons
     
  • Content Marketing: Consumer Conoco Social Gets Consumers to Choose Go, Carmichael Lynch Relate with Conoco
     

Programs Winners

Programs awards honor the best overall public relations campaigns 
 

  • Community Relations The Battle for a More Diverse Ad/PR Industry, CLAgency with The BrandLab
     
  • Special Events/Observances (Less Than Seven Days): Budget Greater Than $10,000 MEDA's Million Dollar Challenge, Padilla with Metropolitan Economic Development Association
     
  • Special Events/Observances (Less Than Seven Days): Budget Less Than $10,000 Small Helps All 2018, Pineapple RM  with Calhoun Companies
     
  • Special Events/Observances (More Than Seven Days): Budget Greater Than $10,000 Warm Vibes. Powered Locally., Exponent PR with Cenex
     
  • Public Services Students' Stories Shed Light on Health Inequities, Padilla with Blue Cross and Blue Shield of Minnesota
     
  • Marketing Services: Consumer KAYAK Helps U.S. Soccer Fans Find A New Fandom, Carmichael Lynch Relate with KAYAK
     
  • Marketing Products: B2B Teaching Chefs to Go Whole Hog for Prosciutto di Parma, Padilla with Consorzio del Prosciutto di Parma
     
  • Marketing Products: Consumer Edwards Desserts Celebrates Brand Fan Love, Carmichael Lynch Relate with Schwan's Company, Edwards Desserts
     
  • Crisis/Issues Management Navigating the Waters, Padilla with The Almond Board of California
     
  • Reputation/Brand Management and Institutional Programs Beech-Nut Moms: Building Brand Reputation Through Real Food, Real Lives & Real Experiences, Kohnstamm Communications with Beech-Nut
     
  • Internal Communications Creating an Engaging Corporate Culture at Accumold, Strother Communications Group with Accumold
     
  • International/Multicultural Public Relations Students' Stories Shed Light on Health Inequities, Padilla with Blue Cross and Blue Shield of Minnesota
     
  • Integrated Programs: Consumer Products DIY Influencers Reach For the Ceiling, Padilla with Armstrong Ceilings
     
  • Integrated Programs: Technology Making an Impact in Concussion Technology, Carmichael Lynch Relate with Prevent Biometrics
     
  • Integrated Programs: B2B Products Teaching Chefs to Go Whole Hog for Prosciutto di Parma, Padilla with Consorzio del Prosciutto di Parma
     
  • Integrated Programs: Health Care Seniors, Listen to Your Heart, Exponent PR with Edwards Lifesciences
     
  • Integrated Programs: Government/Non-Profit The Battle for a More Diverse Ad/PR Industry, CLAgency with The BrandLab

 

Thank you to our 2019 Minnesota PRSA Classics Sponsors!