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The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

More than 40 awards were presented to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. Receiving 2018 Classics Best of Show award was Exponent PR for its Consumer Services Integrated Program called, "Wading Into Uncharted Waters.” The highest scoring entries in the Programs Awards category are eligible for the top honor of the evening – Best in Show.

 

 

2017 Best of Show

Wading Into Uncharted Waters

Exponent PR with Winfield United

 

Elements Winners

Elements Awards recognize outstanding individual components or tactics

  • Special Purpose Publications Minnesota State Viewbook, Neuger Communications Group with Minnesota State Colleges and Universities​
  • Multimedia The Timberwolves Launch a #NewEra, Olson Engage with Minnesota Timberwolves
  • Annual Reports The Future of Rural Communities Starts with You, Exponent PR with Farm Credit Mid-America​
  • Influencer Outreach Edwards Serves Piece on Pi(e) Day, Carmichael Lynch Relate with Edwards Desserts​
  • Newsletters Operation: Newsletter, Weber Shandwick with The American College of Surgeons​
  • Media Relations, Agency/Organization with < 25 Employees 3M: Becoming the BSI thought leader, Inprela Communications with 3M
  • Media Relations, Agency/Organization with > 25 Employees Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition, Carmichael Lynch Relate with Garden of Life
  • Feature, Speech and Public Relations Writing Bringing Urgency to Trauma, Weber Shandwick with The American College of Surgeons​
  • Digital Execution Planting the Seed for Better Crop Health, Exponent PR with DuPont Crop Protection​
  • Brand Research and Insights Trending Topics: Collegis Education Research, Beehive Strategic Communication with Collegis Education​
  • Social Content Series, Agency/Organization with < 25 Employees Creating Customers with IWCO Direct's Industry Leading Blog, Strother Communications Group with IWCO Direct
  • Social Content Series, Agency/Organization with > 25 Employees The Timberwolves Launch a #NewEra, Olson Engage with Minnesota Timberwolves
  • Social Media Promotion, Agency/Organization with < 25 Employees Creating Customers with IWCO Direct's Industry Leading Blog, Strother Communications Group with IWCO Direct
  • Social Media Promotion, Agency/Organization with > 25 Employees Edwards Serves Piece on Pi(e) Day, Carmichael Lynch Relate with Edwards Desserts​
  • Creative PR Tactics Edwards Serves Piece on Pi(e) Day, Carmichael Lynch Relate with Edwards Desserts​

Programs Winners

Programs awards honor the best overall public relations campaigns 

  • Community Relations, Agency/Organization with < 25 Employees Bringing Minnesota’s Fire Community Together, Bellmont Partnerswith MnFIRE​
  • Community Relations, Agency/Organization with > 25 Employees Stacy’s Helps Women Rise into Leadership Roles in Kitchens Across America, Carmichael Lynch Relate with Stacy's Snacks​
  • Institutional Programs, Agency/Organization with > 25 Employees Engaging Young Journalists to Advance Health Equity, Padilla with The Center for Prevention at Blue Cross and Blue Shield of Minnesota
  • Special Events/Observances (Less Than Seven Days), Agency/Organization with < 25 Employees Getting “Up Close” with the 2017 Artability Art Show & Sale, Bellmont Partners with People Incorporated
  • Special Events/Observances (Less Than Seven Days), Agency/Organization with > 25 Employees Sun Country Airlines Hometown Lakes Project, Carmichael Lynch Relate with Sun Country
  • Special Events/Observances (More Than Seven Days) Minnesota Wild Turns Pond Water into Hockey Gold, ICF Olson with Minnesota Wild
  • Public Services Engaging Young Journalists to Advance Health Equity, Padilla with The Center for Prevention at Blue Cross and Blue Shield of Minnesota​
  • Marketing Services, Agency/Organization with < 25 Employees Empowering Energy Education with Unified Branding & Messaging, Strother Communications Group with Midwest Energy Association
  • Marketing Services, Agency/Organization with > 25 Employees The 40-Year Neighborhood Watch: Omega Property Management, Rocket55 with Omega Property Management 
  • Marketing Products, Agency/Organization with < 25 Employees Angie’s BOOMCHICKAPOP Empowers Women with POP of POSITIVITY Tour, Kohnstamm Communications with Angie’s BOOMCHICKAPOP
  • Marketing Products, Agency/Organization with > 25 Employees Garden of Life Fuels Fitness Fanatics with #GOLSport Clean Nutrition, Carmichael Lynch Relate with Garden of Life 
  • Crisis/Issues Management Medtronic Weathers the Storm and Returns to Full Operations in Puerto Rico, Medtronic
  • Reputation/Brand Management Everyday Life. Powered Locally., Exponent PR with Cenex
  • Internal Communications Operation: Newsletter, Weber Shandwick with The American College of Surgeons
  • International/Multicultural Public Relations Engaging Young Journalists to Advance Health Equity, Padilla with The Center for Prevention at Blue Cross and Blue Shield of Minnesota
  • Integrated Programs, B2B Products Feeding the World – It Starts With an Acre, Exponent PR with DuPont Crop Protection
  • Integrated Programs, B2B Services Living Acres: Preserving Monarch Butterflies, Padilla with BASF Corporation
  • Integrated Programs, Consumer Products Minnesota Wild Turns Pond Water into Hockey Gold, ICF Olson with Minnesota Wild
  • Integrated Programs, Consumer Services Wading Into Uncharted Waters, Exponent PR with Winfield United
  • Integrated Programs, Government / Non-Profit Winning the Awareness Battle for Soldier Protection, Padilla with 3M
  • Integrated Programs, Health Care Blue Cross and Blue Shield of Minnesota - Reverse It Prediabetes Awareness Campaign, Padilla with Blue Cross and Blue Shield of Minnesota
  • Integrated Programs, Technology Honeywell Goes Live to Drive Demand Worldwide, Weber Shandwick with Honeywell

 

Thank you to our 2018 Minnesota PRSA Classics Premier sponsors!