PR Writing/Brand Journalism entries should include pieces written with the intent of promoting a product or service or educating a target audience. All entries should be published or broadcast to an audience and may be any length.

Examples include: News releases, pitches resulting in news coverage, newsletter articles, blog posts, PSAs, op-eds, media kits, photo/news slideshows, infographics, corporate/brand magazine articles, website copy, broadcast journalism-style videos, etc.

Campaign entries should include comprehensive research, planning, execution and evaluation, all of which support an overall goal and mission. All campaigns should demonstrate the use of public relations and/or integrated strategic communication tools, tactics and strategies. Full campaigns may also include individual elements such as news releases, events and social media.

Case studies provide an in-depth analysis of an organization’s current or historical issue or opportunity. Cases should fully define the situation; examine the organization’s research, planning objectives & strategies, implementation and evaluation; and include key takeaways and/or lessons learned.

Personal Branding/Portfolio entries should include pieces that represent and reflect your best work and personal brand. Items may be, but are not limited to, a personal blog, website, podcast, video, etc.

Digital and social media entries should include online communication elements produced for a social media or digital strategy course, as part of an internship (with permission), or on behalf of a student organization. Examples include: social media strategy, social media post portfolios, analytics reports, social media videos, etc.

Content creation entries showcase content produced into a final creative format using skills and tools such as photography, graphic design, videos and/or podcasts.