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The Minnesota PRSA Classics awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

On May 4, 2023, 23 awards were presented at International Market Square in Minneapolis, MN to agencies, corporations, nonprofit organizations, and associations for exemplary work over the past year. 

The winners for the 2023 MN PRSA Classics Awards are: 

Best of Show

Frigo Cheese Heads Empowers Tweens to Embrace Individuality (Carmichael Lynch Relate)

Elements Winners

Elements Awards recognize outstanding individual components or tactics

  • Special Purpose Publications: Keystone Community Services Makes the Case for a New Food Shelf (Neuger)

  • Multimedia: Finding Hope: Fundraising Video for Laura Baker Services Association (Neuger)

  • Influencer Engagement to Expand Awareness: Launching Spruce with Finfluencers (Carmichael Lynch Relate)

  • Newsletter: C Magazine (Exponent)

  • Media Relations Budget > $20,000: Reducing Food Waste (Padilla)

  • Media Relations Winner Budget < $20,000: Long Live the Horse Campaign Launch with Zoetis Equine (Exponent)

  • Feature, Speech and Public Relations Writing: 2022: A Tipping Point for Weed Control in Soybeans (Curious Plot)

  • Digital Execution: Moving Good to Great: Gemini Partner Portal Web App (Neuger)

  • Social Media Promotion Programs: Championing Equity for Collegiate Women Athletes (Carmichael Lynch Relate)

  • Content Marketing: Showing Resiliency Through a Content Marketing Series (Carmichael Lynch Relate)

  • Social Content Series: "A Fair Shot" for Women Collegiate Athletes (Carmichael Lynch Relate)

Programs Winners 

Programs awards honor the best overall public relations campaigns 

  • Community Relations: TELUS Agriculture & Consumer Goods - North Carolina Community Board Launch (Padilla)

  • Events Budget > $5,000: Virtual Automation Fair Keeps Everything Attendees Love About the In-Person Event (Padilla)

  • Public Services: OverTHCounter: A THC Edibles Awareness Campaign for Parents and Youth (Neuger)

  • Marketing Products - B2B: Fueling the Future: Smells Like Methane

  • Marketing Products - Consumer: Financial Inclusion: Overdraft Fee Changes for Those Who Need it Most (Affinity Plus Federal Credit Union with Haberman)

  • Reputation/Brand Management and Institutional Programs: Company Name Change & Rebrand (AllianceRx Walgreens Pharmacy)

  • Diversity, Equity & Inclusion: Disrupting the Mainstream Narrative on Racial Health Equity (Padilla)

  • Integrated Programs - Consumer Products: Frigo Cheese Heads Empowers Tweens to Embrace Individuality (Carmichael Lynch Relate)

  • Integrated Programs - Government and Non-Profit: Minneapolis Reputation Campaign - bringing Balance to the Narrative (Padilla)

Student Classics

  • News/Feature Writing: Changing Course: Capturing the voice of a student soccer player's story in both written and video news formats (Bethel University - Vanna Contreras and Ella Roberts)
  • PR Campaign: IF YOU READ IT, THEY WILL COME: Raising awareness of a college newspaper to raise advertising support (Bethel University - Lily Yegge, Dan Johnson, Mariah Luksan & Gina Miller)


Thank you to our 2023 Minnesota PRSA Classics Sponsors!