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46th Classics Awards Winners (2024)

The Minnesota PRSA Classics awards are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

On May 9, 2024, 21 awards were presented at Nicollet Island Pavilion in Minneapolis, MN to agencies, corporations, nonprofit organizations and associations for exemplary work over the past year. 

The winners for the 2024 Minnesota PRSA Classics Awards are: 

Best of Show

Mall of America: A Security Story (Mall of America)


Elements Winners

Elements Awards recognize outstanding individual components or tactics

  • Feature, Speech and Public Relations Writing: Weber Shandwick: Explore Minnesota Conference Keynote 2023 (Weber Shandwick)

  • Influencer Engagement to Expand Awareness: Great Clips Back-to-School 2023 (FleishmanHillard)

  • Multimedia: Question The Quo: Gen Z Looks Into the Future (Carmichael Lynch Relate)

  • Newsletters: Refreshing New Holland ACRES Publication (Curious Plot)

  • Social Media Promotion: Say Goodbye to Dry Turkey: Introducing Lipton Bird Brine (FleishmanHillard)

  • Special Purpose Publications: Affinity Plus Report Elevates DIBs Priorities (Affinity Plus Federal Credit Union & Wolf Olson Communications)

  • Creative PR Tactics - More Than 10 employees: Give the Gift of Goat… Cheese (Carmichael Lynch Relate)

  • Media Relations - Budget Greater Than $20,000: Reintroducing to the Stage: New Holland Construction (Curious Plot)

  • Media Relations - Budget Less Than $20,000: Storytelling and Data Insights Encourage Gen Z to Question The Quo (ECMC Group)

  • Digital Execution: Reimagining the Valentine: A Digital Renaissance through UX Strategy & Design (Padilla)


Programs Winners 

Programs awards honor the best overall public relations campaigns 

  • Community Relations: Disrupting the Mainstream Narrative on Racial Health Equity (Padilla)

  • Virtual Events - Budget Less Than $5,000: Telling Your Story: A Digital Engagement Series (Weber Shandwick)

  • Public Services: Take the Plunge! Affinity Plus Helps Iconic NonProfit Raise to New Levels (Affinity Plus Federal Credit Union & Haberman)

  • Marketing Products - Consumer: Tapping into Tween Creativity to Drive Brand Awareness (Carmichael Lynch Relate)

  • Reputation/Brand Management and Institutional Programs: Empowering Teens to Question The Quo in Choosing Their Future Education Path (ECMC Group)

  • Internal Communications: Engaging Employees Through a Puppy Partnership! (Affinity Plus Federal Credit Union)

  • Diversity, Equity & Inclusion: Duluth Is For All: An Integrated Approach (Bellmont Partners)

  • Integrated Programs - B2B Products: Reducing Ag’s Carbon Footprint 1 Million Acres at a Time (Padilla)

  • Integrated Programs - Consumer Products & Services: Richmond Region Tourism – Speaks for Itself (Padilla)

  • Integrated Programs - Government / Non-Profit: Duluth Is For All: An Integrated Approach (Bellmont Partners)

  • Integrated Programs - Technology, Science & Innovation: Tapping into Tween Creativity to Drive Brand Awareness (Carmichael Lynch Relate)


Thank you to our 2024 Minnesota PRSA Classics Sponsors!